Traditional Home wear Marketing


Traditional Home wear Marketing is very important for our marketplace in Bangladesh. It depends on some component. First of all we able to know what is traditional home wear.Continue reading

Pillars Of Marketing Concept

Here we describe shortly the pillars of marketing concept.

Here we discuss four elements

1)Target market

2)Customer Needs

3)Integrated Marketing


Target Market
Companies do best when they choose their target market(s) carefully and prepare tailored marketing programs. For example, when cosmetics giant Estee Lauder recognized the increased buying power of minority groups, its Prescriptives subsidiary launched an “All Skins” line offering 115 foundation shades for different skin tones. Prescriptive credits All Skins for a 45 percent sales increase since this product line was launched.Continue reading

Marketing Concept

Production Concept

Businesses are guided by the product concept, which holds that consumers favor those products that offer the most quality, performance, or innovative features. Managers in these organizations focus on making superior products and improving them over time, assuming that buyers can appraise quality and performance.Continue reading

Marketing Channels

Marketing Channels

To reach a target market, the marketer uses three kinds of marketing channels. Communication channels deliver messages to and receive messages from target buyers. They include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Beyond these, communications are conveyed by facial expressions and clothing, the look of retail stores, and many other
media.Continue reading

Needs,Wants And Demands

Needs, Wants, and Demands

The successful marketer will try to understand the target market’s needs, wants, and demands.
Needs describe basic human requirements such as food, air, water, clothing, and shelter. People also have strong needs for recreation, education, and entertainment. Continue reading

The Change of Marketing Theory

Marketing is changing in course of time.The change of marketing theory is essential to realize the situation of  total global market.

We can say with some confidence that “the marketplace isn’t what it used to be.” It is changing radically as a result of major forces such as technological advances, globalization, and deregulation. These forces have created new behaviors and challenges.Continue reading

Societal Marketing

Marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and neglected social services.Continue reading

The Origin Of Marketing


We can distinguish between a social and a managerial definition for marketing. According to a social definition, Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value freely with others.Continue reading

The Scope of Marketing


Marketing people are involved in marketing 10 types of entities: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.


Goods: Physical goods constitute the bulk of most countries’ production and marketing effort. The United States produces and markets billions of physical goods, from eggs to steel to hair dryers. In developing nations, goods— particularly food, commodities, clothing, and housing—are the mainstay of the economy.Continue reading